Author Nina Amir was asked what has changed since the first edition of her book, How to Blog a Book, which is about writing a book and building a platform at the same time. Nina noted that Google is constantly changing its algorithms and requirements about indexing content. Consequently, the amount of content that needs
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How to plan a book launch from the confinement of your own living room
by Kimberly Unger As authors we know all about what goes into writing a book in the first place, right? You may be a writer who plans out everything down to the semicolons. You may plan only the broadest strokes and rely on your improv capabilities to fill in the rest. Both of these are
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How and why to get book reviews
Carla King interview with Christopher Locke, Membership Liaison, IBPA Subjects covered The main subject of this episode is book reviews. IBPA prefers the term “author-publisher” because term “self-published” makes it sound as though au author do it all themselves; but, if they’re doing it right, they’re hiring people to help with the process. Trade reviews
Read MoreEmpowering Authors with Direct Marketing and Presales
Carla King interviews Smashwords, Mark Coker Subjects covered The biggest imperative for authors in 2020 is to build and own a marketing platform that they control. Retailers and social media platforms mediate the author/reader relationship, preventing direct interaction. A mailing list is essential for authors to have a direct relationship with their readers. While direct
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Podcast-Direct Sales: Benefits for Authors Chelsea Bennet
Carla King interview with Chelsea Bennet of Lulu.com Direct sales allows authors more control, enabling them to own the customer journey, including gathering data unavailable through traditional sales channels such as Amazon. Having an author website is critical, so that readers have a hub to visit—and because it can act as a platform for direct
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A Good Thing, Hope
by Victoria Zackheim I’m searching for glasses that are perched on my head. I’m putting the carton of milk in the cupboard and the box of cereal in the refrigerator. I’m looking outside and see my car, covered in bird droppings, no longer the sparkling silver it once was. It looks abandoned. There are days
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