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San Francisco Writers Conference

San Francisco Writers Conference

A Celebration of Craft, Commerce & Community

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Book Promotion

How to Grow Your Mailing List with Ebook Presales

December 4, 2020 By San Francisco Writers Conference

by Jim Azevedo Imagine if you had the personal email address of every reader who’s ever enjoyed one of your books. Surely, many of these readers would happily buy your next book if only they knew about it. Apart from mastering the craft of writing, your ability to notify fans about your next new release

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Blogging Books with Nina Amir

Blogging Books & Writing for Change with Nina Amir

July 10, 2020 By San Francisco Writers Conference

Author Nina Amir was asked what has changed since the first edition of her book, How to Blog a Book, which is about writing a book and building a platform at the same time. Nina noted that Google is constantly changing its algorithms and requirements about indexing content. Consequently, the amount of content that needs

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How to plan a book launch from the confinement of your own living room: Kimberly Unger quote

How to plan a book launch from the confinement of your own living room

July 3, 2020 By San Francisco Writers Conference

by Kimberly Unger As authors we know all about what goes into writing a book in the first place, right? You may be a writer who plans out everything down to the semicolons. You may plan only the broadest strokes and rely on your improv capabilities to fill in the rest. Both of these are

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Empowering Authors with Direct Marketing and Presales

How and why to get book reviews

June 25, 2020 By San Francisco Writers Conference

Carla King interview with Christopher Locke, Membership Liaison, IBPA Subjects covered The main subject of this episode is book reviews. IBPA prefers the term “author-publisher” because term “self-published” makes it sound as though au author do it all themselves; but, if they’re doing it right, they’re hiring people to help with the process. Trade reviews

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Empowering Authors with Direct Marketing and Presales

Empowering Authors with Direct Marketing and Presales

June 11, 2020 By San Francisco Writers Conference

Carla King interviews Smashwords, Mark Coker Subjects covered The biggest imperative for authors in 2020 is to build and own a marketing platform that they control. Retailers and social media platforms mediate the author/reader relationship, preventing direct interaction. A mailing list is essential for authors to have a direct relationship with their readers. While direct

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Chelsea Bennett 2020 podcast web

Podcast-Direct Sales: Benefits for Authors Chelsea Bennet

May 28, 2020 By San Francisco Writers Conference

Carla King interview with Chelsea Bennet of Lulu.com Direct sales allows authors more control, enabling them to own the customer journey, including gathering data unavailable through traditional sales channels such as Amazon. Having an author website is critical, so that readers have a hub to visit—and because it can act as a platform for direct

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About Us

The San Francisco Writers Conference (“SFWC”) enjoys a rich literary culture. Over the course of four days in mid-February, over 500 attendees and renowned keynote authors, presenters, editors, and agents, attend SFWC, combining the best of both the traditional publishing industry with the latest technology to empower authors to publish anywhere. Situated just north of Silicon Valley, the SFWC is truly a one-of-a-kind celebration of craft, commerce, and community.

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Thank you for your decision to support the San Francisco Writers Conference. Your donation will help us provide free programs and scholarships. The San Francisco Writers Conference, a non-profit charity 501(c)(3).

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Address: San Francisco Writers Conference, P.O. Box 326, Oakley, CA 94561
Phone: 1-925-420-6223
Email: [email protected]
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