Did you know that as an author you have a “brand?” Yep, just like Nike or Starbucks or Reese Witherspoon, your books are a product with a reputation. Part of your brand is the thing readers will come to expect from your writing style. Dark themes? Snarky female voices? Soulful prose and lush settings? We
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Why A Pro Never Does Her Own Promo
Marketing pro Sharon Spaulding has promoted tech startups, authors, international nonprofits, Fortune 50 companies and celebrities. But when it came to promoting herself—establishing her author brand, building a platform, and cultivating a devoted following of readers—she was flummoxed. “I’m very good at what I do but cannot do it for myself,” Sharon says. “I was
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Grassroots Marketing–Meeting your readers on their turf
by Amanda J. Clay One of the toughest things independent authors face when starting out is the hard reality of marketing their book. You might have written the next Hunger Games, but if no one ever hears about it, you’ll fade into the dark hole of books never to be seen again. I’ve mentioned before
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From Unknown to National Expert in A Year
By Joey Garcia When Karlee Vincent attended Writing for Change in 2019, she was an unpublished, unknown writer. In 2020, she was interviewed by Ms. Magazine, CNN.com, The Tamron Hall Show and joined the TODAY Parenting Team, the TODAY Show’s blog for raising children. Her first essay for Red Tricycle gained 65 shares in ten
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Beta Readers and Your Path to a Successful Book Launch
by Carla King While teaming up with other writers can help you finish your book, beta readers can help you answer the question: Will my book succeed? If you’re like most authors, you don’t want to show readers your book until it’s perfect: perfectly edited, perfectly proofread, and perfectly formatted. Don’t wait! Find people who
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New Year, New Day in Publishing
On March 27th SFWC Director Laurie McLean gave a presentation as part of the Mechanics Institute – San Francisco Writers Conference partnership entitled: New Year, New Day in Publishing. Here is the Powerpoint presentation for anyone who would like to see her thoughts on publishing in 2021. New Year, New Day in Publishing
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