Coming to you live from the 2024 SFWC, it’s a special blog post from Squeaky Cheese Productions! TWO’S COMPANY….THREE’S A MULTICAST by Ralph Scott, Producer/Narrator SQUEAKY CHEESE PRODUCTIONS, LLC, Petaluma, Calif. (15 Feb. 2024) AUDIOBOOKS ARE ON FIRE. A 2023 sales report from HarperCollins that broke this past week (‘Profits Soar at HarperCollins as Audio Sales Boom’) supports
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Stop Chasing Butterflies
By Amanda J. Clay Happy New Year friends! A new year is a time to take stock, reevaluate goals, jump into new projects! Or for some of us–release their first new book in a LONG time. Yesterday I released a book I’ve been working on for about two years. It was the sequel to my
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Will you take the leap in 2022?
By Amanda J. Clay Is 2022 the time to level up? I’ve talked all year about the business side of publishing and I’ve thrown a LOT of information at you. Like any industry, building a successful publishing business is tough. It takes time, money, and market research and lots of dedication. You’ll have to wear
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Why A Pro Never Does Her Own Promo
Marketing pro Sharon Spaulding has promoted tech startups, authors, international nonprofits, Fortune 50 companies and celebrities. But when it came to promoting herself—establishing her author brand, building a platform, and cultivating a devoted following of readers—she was flummoxed. “I’m very good at what I do but cannot do it for myself,” Sharon says. “I was
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Feeding the hungry reader: The business of self-publishing with Amanda Clay
by Amanda Clay Over the past few months, we’ve talked through some key foundations to the business of indie publishing—why you might consider it, the various platforms, and the basic upfront costs and earning potential. Hopefully you’re still intrigued about this creative and independent endeavor! But a question you might be asking yourself is, what
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The Dollars and Cents of Self-Publishing
By Amanda Clay When I first started on the path of self-publishing, something I found a bit shocking was how candid everyone was in talking about money. In the Facebook groups, at the conferences, authors were discussing how much they’d made and how much they’d spent to get there. I don’t know about you, but
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