Carla King interview with Christopher Locke, Membership Liaison, IBPA Subjects covered The main subject of this episode is book reviews. IBPA prefers the term “author-publisher” because term “self-published” makes it sound as though au author do it all themselves; but, if they’re doing it right, they’re hiring people to help with the process. Trade reviews
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Empowering Authors with Direct Marketing and Presales
Carla King interviews Smashwords, Mark Coker Subjects covered The biggest imperative for authors in 2020 is to build and own a marketing platform that they control. Retailers and social media platforms mediate the author/reader relationship, preventing direct interaction. A mailing list is essential for authors to have a direct relationship with their readers. While direct
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Podcast-Direct Sales: Benefits for Authors Chelsea Bennet
Carla King interview with Chelsea Bennet of Lulu.com Direct sales allows authors more control, enabling them to own the customer journey, including gathering data unavailable through traditional sales channels such as Amazon. Having an author website is critical, so that readers have a hub to visit—and because it can act as a platform for direct
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Walter Mosley speaks on not picking a lane, fomenting change, and the publishing industry
Podcast Interview by Joey Garcia with guest Walter Mosley. When questioned about his thoughts on writers sometimes being told to “pick a lane and stay in it,” i.e., choose fiction or nonfiction—but not both—Mosley explained that notion is inherently a capitalist one. He added that even when artists are told that what they are working
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What’s New with IngramSpark | New IngramSpark Tools
Carla King interviews Robin Cutler about IngramSpark Publishing. Subjects covered in this podcast:What’s new with Ingram Spark. Ingram Spark website redesign and enhancements. By mid-March, users will start seeing changes to the Ingram Spark website. Enhancements will provide a more user-friendly, intuitive way for users to set up titles on IngramSpark. Other new tools include
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Pros and Cons of Indie Publishing
Common misconceptions new authors have about publishing. Great interview with Brooke Warner of SheWritesPress, by Joey Garcia. Subjects covered Author misconceptions about the future of publishing. Upcoming creativity and change most likely in the indie publishing space. One common author misconception: Traditional publishing is end all be all. Indie publishing offers a way in for
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