Common Mistakes of Indie Authors by Kathy Meis of Bublish

By San Francisco Writers Conference | April 2, 2020

Common Mistakes of Indie Authors by Kathy Meis of BublishPlease enjoy this interview by Carla King with Kathy Meis of Bublish, recorded at the 2020 San Francisco Writers Conference. Here’s what you’ll learn.

  • What indie authors should do three to six months prior to publication
  • The importance of planning ahead and having a plan
  • The importance of building a platform prior to launch
  • Considering ahead of time which channels will be used to market (e.g., blog, social, podcast, etc.)
  • Common indie publishing mistakes (in addition to NOT doing the above)
  • The importance of knowing your audience
  • Overlooked ways in which the cover matters, including the subtitle and ensuring design is genre appropriate
  • Considering the cover as source of metadata: cover, title, subtitle (with relevant keywords), synopsis, pricing, etc.
  • The importance of considering where book will sit on bookstore shelf
  • What to do if book not selling to your expectations = stop and figure out what about marketing approach needs to change.
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