Bruce Wawrzyniak
Publicist
Running the agency Now Hear This, Inc., Bruce Wawrzyniak is a longtime publicist. He has been helping authors from throughout the United States for many years now, and is also an active speaker at writers conferences, from Las Vegas to Illinois to Atlanta to Tampa and a repeat presenter at the San Francisco Writers Conference. His background in PR includes having worked in the Olympic Movement – including serving as Chief Press Officer at two Summer Olympics – as well as having served as VP/Public Relations at the League office for the National Lacrosse League. Plus, he worked in the PR department for a National Hockey League team. Bruce also did freelance work for three different full-service agencies. In the summer of 2025, he was chosen as a Member of the Recording Academy, plus he is a member of the American Marketing Association, the Social Media Marketing Society, and The Podcast Academy. He has been podcasting every week since February 2014 and in Fall 2025 flexed his publicist skills to get his show mentioned in PEOPLE Magazine and twice in Parade Magazine. Find more about his agency at www.NowHearThis.net.

20-Plus Ways to Promote Your Writing Career: Build an Action Plan that Goes Beyond Social Media
$149
with Bruce Wawrzyniak
Sunday, February 15, 2026, 2:00 p.m. - 5:00 p.m.
Hyatt Regency San Francisco, Bayview A
Bruce Wawrzyniak
Publicist
Running the agency Now Hear This, Inc., Bruce Wawrzyniak is a longtime publicist. He has been helping authors from throughout the United States for many years now, and is also an active speaker at writers conferences, from Las Vegas to Illinois to Atlanta to Tampa and a repeat presenter at the San Francisco Writers Conference. His background in PR includes having worked in the Olympic Movement – including serving as Chief Press Officer at two Summer Olympics – as well as having served as VP/Public Relations at the League office for the National Lacrosse League. Plus, he worked in the PR department for a National Hockey League team. Bruce also did freelance work for three different full-service agencies. In the summer of 2025, he was chosen as a Member of the Recording Academy, plus he is a member of the American Marketing Association, the Social Media Marketing Society, and The Podcast Academy. He has been podcasting every week since February 2014 and in Fall 2025 flexed his publicist skills to get his show mentioned in PEOPLE Magazine and twice in Parade Magazine. Find more about his agency at www.NowHearThis.net.
Too many people think social media is the be-all, end-all and that it's the only place they need to promote their work. In this three-hour session, a longtime publicist will take you through more than twenty ways that you can be promoting your writing career, including -- perhaps best of all -- the fact that most of the tactics have little to no cost attached to them! Attend this session to see practical examples of how he has successfully applied these methods to his agency's author clients and then walk out the door ready to start implementing them yourself that very evening! Come learn why taking the “build it and they will come” approach will leave you wondering why your book isn’t selling. You’ll also learn why even if you don’t have a book published yet, it’s not too early to be taking action on brand building, “getting the reps,” and gathering resources and formulating your strategy. Many writers say, “I’m not good at promoting myself” and/or that they don’t want to. In this session you’ll learn the importance of being the public voice of your writing career and getting out so that you’re seeing and being seen. Remember, you can write the best book possible, but if no one knows about it, your work won’t be seen and enjoyed. Attend this masterclass to best position yourself for audiences to learn about and engage with you.
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