Claire McKinney is the founder and CEO of Claire McKinneyPR, LLC and Plum Bay Publishing, LLC. She also authored the book Do You Know What A Book Publicist Does? A Guide for Creating Your Own Campaigns. For thirteen years, Claire worked in New York City’s traditional publishing houses, including Little, Brown and Company; Henry Holt & Company; Bloomsbury; Hyperion Books for Children; Miramax; and Putnam. When she left the corporate world, she was the VP/Director of Publicity at Henry Holt.
Claire started her public relations company in 2009. Since then, she has developed an integrated system that can generate successful results in the crowded book marketplace and ever-changing media landscape. Over the years, Claire has worked with many independent authors and presses. Her experience has shown time and time again that people who write or want to write books still can’t find clear messaging and resources on how to meet industry standards. To educate authors and publishers alike, she has been a featured speaker, created workshops and appeared on panels at book festivals, conferences, libraries, and writer’s groups discussing topics ranging from brand development, social media, and creative ways to promote books to the how-tos of book publishing. Her business is based in the New York City metro area.