In The Royal Flush of Information: Content is Queen, Community is King, Marketing is the Jack, and Passion is the Ten. Control of Content is the Ace.
Perhaps a decade ago, a book described how industries tend to wind up with three dominant players: Ford, Chrysler, GM; Wendy’s, Burger King, MacDonald’s. Blogger, industry maven, and co-director of PublishersLaunch, Mike Shatzkin thinks that the Web will wind up with three major aggregators of content. The candidates: Apple, Google, and Amazon, the potential
President Clinton’s Treasury Secretary Robert Reich believes that the largest banks are so big, corrupt, and irresponsible (San Francisco Chronicle, 11/6) that they should be broken up. In a hyper-connected world, information is the coin of the realm. Tech companies don’t care about writers, books, or publishing. Whatever their executives may personally believe, their job is to follow the money wherever it leads, putting profit before any other purpose.
Printed books have been around for 500 years; none of these companies or technologies will be around in 50 years. Giving Big Brothers the right to control access to culture will be a disaster. Now’s the time to end the bromance and split Apple, Google, and Amazon into companies with less power for controlling culture and less potential for becoming more corrupted by that power. Divide the Brothers before they conquer.
BTW: The Joker is the Future, which no one knows, and no one can predict or control. But as techno-visionary Alan Kay famously said, “The best way to predict the future is to create it.”
This is where you come in. Give your readers stories to rave about. Enlarge the possibilities for using technology to tell stories in new ways. Dazzle us with your creativity. We will love you for it, and the joke will be on everyone who rejects your work.
[Formatting anomalies not in draft. Suggestions welcome.]
I write the blog to help us both understand what we need to know about writing, publishing, promotion, and agents. I hope you find it worth reading and sharing. Rants, comments, questions, corrections, and ideas for posts greatly appreciated.
The 9th San Francisco Writers Conference / A Celebration of Craft, Commerce & Community /February 16-20, 2012 / www.sfwriters.org / [email protected] / https://sfwriters.org/blog / @SFWC / www.facebook.com/SanFranciscoWritersConference / 415-673-0939 / 1029 Jones Street / San Francisco, 94109