Join us in celebrating the 20th Anniversary of the San Francisco Writers Conference!
The Event: Wine & Book Tasting (with author signings)
The Venue: the Hyatt Regency San Francisco on Embarcadero
Date & Time: Friday, February 16th, 2024 from 7:30-9:30 pm
Introducing our new author signing event
You asked, we listened! After many years of requests from our attendees, we’re excited to announce we’ve created a dedicated Wine & Book Tasting event. It offers authors the opportunity to have a signing table to connect with local readers in the San Francisco region.
Who can participate?
While our 2024 SFWC Presenters are offered a free table, attendees and local authors can get a table for only $50. Traditional, Indie, and Self-published authors are all welcome. Space for authors is limited to 140, so don’t wait!
Imagine a magical evening where the SFWC combines two incredible things: books and wine! It’s the perfect way to keep the spirit of Valentine’s Day going into the weekend, whether guests bring a date or come solo in search of romance between the covers of a book. They can sip and stroll through hundreds of books with a soundtrack of live music.
How does it work?
Our guests have a “two-book minimum” as a cover charge. A sommelier will pair each book with a wine recommendation (or non-alcoholic drink if appropriate) in the form of a small sign on your table and have a tasting table where attendees can sample the wines.
Can children attend?
For those bringing their children as a parent date, the children’s section will be separate, with the hot chocolate bar and appropriate music. The hotel will have a cash bar in the adult areas and a hot chocolate bar in the children’s book area.
Is it open to the general public?
The general public will be advised that they can come as early as 6:30 to buy books with the signings and wine tastings happening from 7:30-9:30. Conference attendees may buy their books earlier in the day. Everyone who buys two books at the on-site bookstore will get a wristband allowing them to participate in the event. They will be asked to show their ID when they receive their wristband if they want the color that can get alcohol.
How many people are expected?
The great thing about a combined author event is that we’re all inviting our fans, and the collective attendance numbers are usually much higher. We’re preparing for a thousand attendees or more. It’s our first time, so we’re trying to be conservative, but it could go much higher.
How is the event being advertised?
We are advertising throughout the Bay Area in print and digital media. If you see an ad on social media, please like and share it. Announce your participation in the event to your email list and social media. For those who register, we’ll send out a graphic you can share right before we start our major push on Jan. 15th.
What’s the protocol?
Authors should sign books for anyone with a wristband at the event. Some of the space is open, so the public may wander through. If attendees bring additional books to get signed besides the two they bought at the bookstore, it’s fine to sign them. They bought them somewhere, and that’s a good thing.
Additional Information for Authors
If you are attending the conference, the Friday Keynote will end at 7:30, so you’ll need to be ready to proceed directly to your table. There will be maps of assigned tables in the Grand Foyer from early in the day, and members of the public who already have their wristbands may be lining up. Authors will be grouped by genre and tables identified on a map by the bookstore in the Grand Foyer ahead of time
If you still have a line at 9:30, it’s okay to finish signing for those who are already in it. We won’t kick people out who have been waiting. If you don’t want to take photos with people, please put a sign to that effect on your table. Otherwise, we are advertising that photos are okay.
Remember to order books ASAP if you don’t already have them for consigning. We will email all registered authors the consignment form in advance so you can have it filled out to drop off with your books. One form per title.
The bookstore can only guarantee sufficient stocking of the conference keynoter titles. They may have a limited stock of books by presenters. We suggest bringing up to 50 copies of no more than three in-demand titles for consignment and displaying copies of others on your signing table. Due to city business license and sales tax certificate requirements, you may not sell books at your table.
A small sign with your website and a QR code on your table is also advised. If you have a pop-up sign you want to put behind you, that is also acceptable. All signage must look professionally printed and be free-standing. It cannot be attached to walls or furniture.
You can drop books off with our volunteers in the Marina Room as early as 1 pm on Thursday so they’ll be available all day on Friday, or bring them to the on-site bookstore in the Grand Foyer on the street level of the hotel any time that it’s open before 5:00 pm on Friday. You can pick the remainder up after the event on Friday or anytime the bookstore is open on Saturday. The bookstore will not keep and consign your books if you do not come get them by 5 pm on Saturday. They will be considered abandoned and left on a FREE table.
Donations for our Kidquake, our charitable partner
If you want to donate a book or book-related gift item for our raffle baskets to benefit our charitable partner, Kidquake, you can mail it to our office at 1901 D Cleveland Ave., Santa Rosa, CA 95401, or bring it to the volunteer room (Marina) by 5 pm on Friday. We are excited to see how this goes, and we want to thank Litquake for allowing us to partner with them to support Kidquake and to reach out to their community.
If you have any more questions, you can email Praveena at [email protected] before or after registering.
Book Consignment Form
Print and complete the Book Consignment Form and bring it with you to the event along with your books.
Thank you for your interest. Please try again next year. We plan to do it all over again!